The Berbers are the people who inspire us

Berber [noun] ⴰⵎⴰⵣⵉⵖ

/ˈbəːbə/ The indigenous people of North Africa.

Self-name Amazigh, pl. Imazighen, meaning "free people".

As a kid growing up in the Atlas Mountains, this was exactly what I wanted to find in the kitchen when no one else was around so I could eat it. It tastes that good.

Now think of almond butter blended with juicy dates with a little salt in it, then add in good vibes from the fact that this recipe was created by the Berber people centuries ago – where food is created so people can adapt to what’s around, and this is what makes it so especial.

Yumello began when I received a box packed with Berber pantry essentials my mum sent from my hometown, Taghazout. I set out to recreate the taste sensations I grew up with.

My partner and big foodie Esther joined the cause because her soul was on fire for the idea of making the tastiest nut butters out there.

Hope you love them too!

Omar

Our mission is to create food that sings and celebrates the Berber people’s sheer inventiveness and adventurous soul, while empowering Berber women and creating life-changing incomes for rural Moroccan households.

Singing traditional Berber songs, stones in hand, hammering away at the argan tree nuts to extract the kernels within, each woman produces around one kilo of argan kernels a day. 

We source our single-origin argan oil from our partner cooperative, where the production is socially responsible, providing jobs for hundreds of women, who get paid fairly, benefiting and empowering them both economically and socially.