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SAY HEY TO: a true taste sensation

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We're on a simple mission: make nut butter better, the Berber way.

Berbers are indigenous people of the Atlas Mountains in Morocco.

Berber [noun] ⴰⵎⴰⵣⵉⵖ

Self-name Amazigh, pl. Imazighen, meaning "free people".

A culture that oozes adventure, freedom and discovery. 

Taghazout, Omar’s hometown, is where Yumello’s story began.

See, in Berber culture, all it takes is a chance encounter (and some decent chat) to be invited into someone’s home. After Omar and I met trekking, before I knew it, I was sitting down to lunch with his family: “Forget everything you know about food,” he told me, as he led me through the door. And guess what? You should do the same.

A bit like Avril Lavigne, the Berbers don’t like to complicate things. They harness pure and simple ingredients to create bold and unexpected flavour combinations — ones you never knew you needed, but you’re darn glad you found. Ingeniously crafted recipes.

Big taste sensations. Healthy, happy bellies.

Just over a decade after we first crossed trails, Omar and I founded Yumello to celebrate the Berbers’ game-changing approach to food.

So we hope you’ll raise a spoon with us — here’s to inventing and disrupting. Daring and indulging. Adventuring and exploring.

(...You get the idea. We’re a hoot.)

Happy spooning,

Esther and Omar

things you might not know about Yumello but definitely should...


No palm oil, refined sugar or syrups.


Made in small batches in the UK.


The better the quality of ingredients that go in, the better the quality of product that comes out. 

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