Berber [noun] ⴰⵎⴰⵣⵉⵖ

/ˈbəːbə/ The indigenous people of North Africa.

Self-name Amazigh, pl. Imazighen, meaning "free people".

Yumello began when I received a box packed with Berber pantry essentials my mum sent from my hometown, Taghazout, a small village in the Atlas Mountains. I set out to recreate the taste sensations I grew up with and began making nut butters you'll want to spoon straight from the jar!

My partner and big foodie Esther joined the cause because her soul was on fire for the idea of making the tastiest nut butters out there.

We invite you to explore the big and bold flavours of the Atlas Mountains with us.

Omar

Our mission is to create food that sings and celebrates the Berber people’s sheer inventiveness and adventurous soul, while empowering Berber women and creating life-changing incomes for rural Moroccan households.

Singing traditional Berber songs, stones in hand, hammering away at the argan tree nuts to extract the kernels within, each woman produces around one kilo of argan kernels a day. 

We source our argan oil directly from our partner cooperative, where the production is socially responsible, providing jobs for hundreds of women, who get paid fairly, benefiting and empowering them both economically and socially.