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OUR STORY

 

It all started by a chance encounter mid-trek in the Atlas Mountains of Morocco.

The incredible thing about the Atlas Mountains is that you can expect much more than stunning views and fresh mountain air. Trekking in the Atlas Mountains is a truly unique experience. And one that inspired us to start Yumello.

We met in the Berber village where Omar grew up. As well as knowing the paths like the back of his hand, Omar knew the best way to fuel for a long hike – a delicious blend of roasted almonds and argan oil, traditionally known as ‘amlou’, and eaten with almost anything! We crossed high peaks and secluded valleys nourished by amlou and it never let us down!

The traditional Berber recipe became the foundation for our own nut butters, and the local people themselves the real inspiration behind the brand. Their approach to life, love of nature, and hunger for adventure. This ethos now drives our own values as a brand.

You don’t have to be a mountain climber to enjoy Yumello, but we hope our recipes inspired by this remarkable corner of the world brings you joy and a sense of adventure, wherever you are.

Esther & Omar

yumello our story

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