At Yumello, we believe that business can be a force for good. Good for the earth and its people. And we’re totally committed to playing an active role and making a difference on the ground. The Atlas Mountains is where Yumello’s story began and where we are helping to create positive social change.
Here, female-led coops are working together to expertly and responsibly produce argan oil - indigenous to Morocco, used for culinary and cosmetic purposes by the Berber people for centuries.
We are helping to change women's lives by sourcing our argan oil directly from our partner coop Targanine in the Atlas Mountains of Morocco. This enables us to ensure high quality standards, full traceability and that producers are paid a fair price for their goods. Targanine’s tightknit network of cooperatives represent over 300 Berber women who process the argan kernels to make this precious oil, earning a fair wage and helping improve their social status and financial independence in a rural area with limited work opportunities. The work our partner Targanine do in the local communities is truly inspiring, empowering women both economically and socially. Argan trees also play a crucial role in the battle against desertification in this arid region, and the success of the coops has halted deforestation.
Image - Yumello producer cracking the argan nuts to obtain the kernels
ARGAN OIL CAN BE FOUND IN THESE PRODUCTS...
These products not only taste great and but also make a real difference:
Argan oil makes our nut butters smoother in texture and more intense in flavour, not to mention that it’s packed full of good stuff (rich in fatty acids, omega-6 and vitamin E)! The Berbers have been blending roasted nuts and argan oil to make this delicious spread for centuries. It is traditionally known as ‘amlou’, and is eaten with almost anything!
Our aim is to create a responsible business leaving the planet in a better place than we found it. We’re committed to a lighter footprint on the earth and making our products the right way.
Some of the steps we’ve been taking:
✔ CARBON NEUTRAL PRODUCTION
Our production is carbon neutral. This has been achieved through reduction of CO2 emissions - our ovens and grinders are powered by solar energy.
✔ PALM OIL - IT'S A NO FROM US
Our products are free from palm oil. Palm oil is found in up to 50% of packaged products in supermarkets and is a major driver of deforestation, destroying the habitat of some of the world’s most endangered species, like the Orangutan.
✔ 100% RECYCLABLE PACKAGING.
Our packaging is 100% recyclable from lid to jar. We use a type of plastic called PET, globally recognised as a safe, non-toxic light material that is 100% recyclable.
We know there is more work we can and will do, and we look forward to sharing our progress with you along the way. We invite you to join us on this journey and welcome your thoughts and ideas.
The Yumello team